10 more technology and innovation trends

In 2017, most consumers recognized many innovations through technological developments. From intelligent assistants to visual recognition technologies to Augmented Reality, human-centred design and business models have made itself more visible.


In the 2018 report The Future 100: Trends and Change to Watch, published by The Innovation Group of J. Walter Thompson, one of the major agencies, there are changes and trends in which we feel a great deal of influence this year and we will adopt more in the coming year.


1) AR technology reaches audiences

Augmented Reality (AR), which was previously integrated by global companies into marketing campaigns with large budget spending, has reached a position that many smartphone users today reach. Developing AR technology on platforms created by technology giants such as Google and Facebook is easier than ever for both developers and designers.

The use of AR has gained momentum with the extremely popular Pokémon Go. CEO Over time, I think these features will be just as important as having a website, Apple says Apple CEO Tim Cook for AR, which has become an important feature to provide real consumer benefits out of the game today.


2) Visual recognition technologies

Technologies for visual recognition and smart cameras are mentioned in the report as ‘Internet of Eyes’. According to the visual technology venture fund LDV Capital, the market will grow at least 220% in the coming years.

Apple has unleashed a new era in this area by integrating the phone unlock feature with the iPhone X into the face recognition system. The retail sector continues to experience its digital transformation with intelligent image recognition technologies.

In February 2017, Pinterest launched a new lens feature, ‘Shazam for objects’. After turning the camera into anything (products, art and nature), users could analyze the image of the application and get results. Echo Look, the first smart speaker with a built-in camera.

Developments in machine learning mean that cameras can recognize individuals, learn habits, measure emotions, and more with the most important tools that can go beyond retail, marketing and beyond.


3) Women’s revolution in technology

The report says that large technology companies have been ignoring women as a major consumer technology market over the years, but this is now changing. Women, a major market, represent an opportunity to control $ 20 trillion in consumer spending.

This new wave of women-led initiatives creates technical health products with a women-centred, empathetic perspective and refreshing design aesthetics to meet the needs of this consumer group. Natural Cycles is just two of the companies established by Flex women entrepreneurs and providing services for women.


4) Smart assistants

Intelligent assistants, the report ‘Internet of the ears’, was a product we talked a lot about this year. It seems that we will talk more about smart assistants in the next year.

According to a study called “Speak Easy” published by Mindshare of the Innovation Group, more than two-thirds of global smartphone users have the idea that voice-activated televisions (69%) and light (66%) and almost half (45%) can be controlled. They are interested in.

In the meantime, the sound companies began to enter the smart speaker game. In October, Sonos introduced its smartphone Sonos One, which can be integrated with multiple intelligent assistants.


5) 5G

The technical standards of the 5G, which is the continuation of 4G, launched in 2009 for the first time in the world, have not yet been regulated, but are expected to be 100 times faster than 4G with 10 gigabits per second. This means that it takes only a few seconds to download a full-length HD movie. The 5G is expected to take the revolutionary place of the Internet by allowing devices to instantly send and receive large amounts of data from vehicles to refrigerators and traffic lights.

Companies like Apple, Nokia, Samsung, Verizon and Ericsson are all conducting deep 5G research. Some have already started partnership agreements with governments. 5G is expected to use the technology in Turkey in 2020.


6) Production 2.0

Super personalized production becomes a reality and completely changes the way we shop. In 2017, Adidas introduced its first automated factory, named Speedfactory, which quickly produced small-scale designs for specific markets and fitted months of production to a single day.

In addition to Adidas, Nike has announced the production of electric gluing machines that can put the upper part of a shoe 20 times faster than human.


7) New billions of people with internet access

Thanks to the drop in smartphone prices, more consumers in developing economies will be able to connect to the Internet. On the other hand, technology companies are taking some steps to provide free Internet service. Facebook has partnered with telecom companies from Kenya to Myanmar to provide subscribers with access to Free Basics and offers users internet services regardless of the data plan.


8) Supporting technologies

With technology, many creative innovations are brought to life to help people with disabilities move around the world independently. Be My Eyes is an app that helps visually impaired people in need of help. With volunteer contributions, users can ask for directions, reading instructions, or expiration dates, and much more in video calls in the app.


Business Man, Entrepreneur, Senior Software Engineer

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